Video clips released on social media show the crowd booing as the Thai royal anthem played on stage and the words "Please pay your respects to His Majesty the King" appeared on the screen before the Blackpink World Tour kicked off in Bangkok.

Throughout modern Thailand’s history, Royal Anthem videos have played a significant role in transforming the foundations of royal legitimacy. While the palace previously emphasised the King’s commitment to his duties as ‘Father of the Land’, anthem videos now push the Thai people’s duty to love the monarchy as ‘good children’. 

Recent ‘witch hunts’ as Thailand mourns its late King are the consequence of hyper-royalism, a culture of impunity and political polarisation, says a Thai sociologist. He speculates the hunts will last until celebrations for the new throne are completed.

Thailand’s Justice Minister says that 'social sanction' is the best way to protect the monarchy, adding that Thais should do the same with lèse majesté offenders living abroad. Meanwhile, the junta has urged people to use the legal process rather than violence.     On 18 October 2016, Justice Minister Paiboon Kumchaya was asked by the media for his opinion about the vigilante attack against a soy milk seller in Phuket accused of lèse majesté that occurred three days earlier.

A hyper-royalist doctor has urged Thai people in Paris to hunt for a lèse-majesté refugee and those who shelter her.   On 16 October, Rienthong Nanna, chairman of the ultra-royalist vigilante group Rubbish Collection Organisation (RCO), posted on his Facebook account the address of Wanna, a Thai living in Paris.